Real moat is the 55M consumer panel. AI is just fraud filtering + LLM summary.
Founded 2018 (public 2022), Netherlands. Founder Mels Terlouw — 8-figure seller, 1,000+ launches.
55M
Panel Size
~$100
Per Poll
7
Marketplaces
Zero
Public Reviews
Founder
Mels Terlouw (8-figure seller, 1,000+ launches)
Team
Small, bootstrapped
Panel
55M+ consumers globally (28M+ US)
Traffic
~2.6M SimilarWeb rank, declining 2.85% MoM
Free Tier
Free Forever + per-respondent (~$0.80 each)
Pro
~$10–$40/mo
Typical Poll
~$100 for 100 respondents
Discounts
Heavy affiliate pricing (75% off via partner channels)
| Module | Description |
|---|---|
| Marketplace Poll | Simulated Amazon search results page |
| Click Test | 0.5–2 second first-impression feedback |
| Dual/Ranking/Competitive | A/B testing variants and comparisons |
| Gabor-Granger Pricing | Willingness-to-pay analysis |
| iHUT | Physical product testing (in-home use) |
| AI Summaries | LLM synthesis of poll responses |
| Make.com Integration | Trigger-based automation workflows |
| Claim | Reality |
|---|---|
| Bot/Fraud Detection ML | Table-stakes panel quality filtering |
| AI Summaries | Likely GPT/Claude wrapper (not proprietary) |
| “99.5% Accuracy” | AI + human review filtering, not ML accuracy |
No computer vision, no predictive analytics, no recommendation engines. The real moat is the 55M panel, not the AI.
Amazon-Only Focus
7 marketplaces, all Amazon-centric
No Public API
Cannot integrate with external systems
Panel Bias Risk
Recruited via deals/giveaways — potential selection bias
Zero Public Reviews
No G2, Trustpilot, or Capterra presence
Small Team
High bus factor — bootstrapped operation
Not just survey collection — actual AI analysis of consumer responses
Prior test results compound across campaigns in the knowledge graph
Synthesizes competitor listing data + consumer feedback automatically
Presents findings conversationally with full context